When it comes to innovation, Curt Carlson and Bill Wilmot of SRI International know what they are talking about—literally. SRI has pioneered innovations that day in and day out are part of the fabric of your life such as:
- The computer mouse and the personal computer interface you use at home and work
- The high-definition television in your living room
- The unusual numbers at the bottom of your checks that enable your bank to maintain your account balance correctly
- The speech-recognition system used by your financial services firm when you call for your account balance or to make a transaction.
Each of these innovations—and literally hundreds of others—created new value for customers. Innovation is not about inventing clever gadgets or "creativity." It is the successful creation and delivery of a new or improved product or service that provides value for your customer and sustained profit for your organization.
This book provides the how of innovation. It makes innovation practical by getting two groups who are often disconnected—the managers who make decisions and the people on the front lines who create the innovations—onto the same page. Carlson and Wilmot’s five disciplines of innovation focus attention where it should be: on the creation of valuable new products and services that meet customer needs.Details on SRI, Innovation and how these five principles have been applied to achieve success can be found on the SRI website.
